The City of Lake Elsinore, California, has been the home of one of the most popular dirt bike races in the sport, the Elsinore Grand Prix, since the 1960s. Lake Elsinore decided to lean into this history as they set out to revitalize their famous lake as a local and regional vacation spot for lovers of outdoor and extreme adventures.
City of Lake Elsinore
California
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WHAT WE DID
Our team came alongside the city of Lake Elsinore to help create a brand and brand strategy, plus environmental design. We set out to create a strategic brand story that established the City of Lake Elsinore’s Launch Pointe Recreation Destination and RV Park as the perfect place to launch adventures and create lasting memories.
HOW WE DID IT
We designed and fabricated a variety of casual-cool, mid-century American-style wayfinding and placemaking signs and graphics to move visitors through Launch Pointe’s multiple “districts” through portals, where guests encounter a variety of opportunities to explore and enjoy this vacation paradise. Complementing the redesign, large prop elements were designed, engineered, created and installed to add that extra spark of excitement for guests both young and young at heart!
CONCLUSION
Since opening, the Launch Pointe Recreation Destination and RV Park has become one of the premier Southern California vacation destinations for families, lovers of the outdoors, and extreme sports enthusiasts.
